AI Solutions Consultant · Chelmsford, Essex

Helping businesses solve real problems.Faster. Cheaper. Smarter.

With 50 years of business experience, I bridge the gap between human expertise and AI capability — delivering practical results without the jargon.

"If you can dream it, AI can probably build it."

Start a Conversation 📞 07802 670661
Meet Norman

A message from Norman

Norman Ellis
About Norman

Real-world experience. Cutting-edge AI.

But Norman has always been a creator. When AI technology began to emerge, it arrived at exactly the right moment. Four years on, he has developed a wide range of AI skills — from content creation and workflow automation to custom app development and digital storytelling.

Today Norman helps business owners, creators, and entrepreneurs streamline their work, elevate their branding, and unlock new creative possibilities — blending decades of real-world experience with cutting-edge AI tools.

What I Do

Nine ways AI can transform your business

Every service has been tested in real businesses — including my own. No theory. No fluff. Just results.

01
🎬
AI Video & Avatar Production
Professional video content using AI avatars, HeyGen lip-sync, Synthesia, and Runway. Training modules, social content, and promotional videos — without a camera crew.
02
📱
Social Media Content & Automation
AI-powered content calendars, automated post generation via Make.com, and platform-optimised visuals. I manage Belsteads Coffee Shop's entire social presence using these tools.
03
⚙️
Custom AI Apps & Tools
Bespoke HTML/JavaScript apps deployed via Netlify. Booking systems, trackers, membership portals — built to solve your specific problem. No generic software.
04
🎓
AI Training Modules
Complete e-learning content — scripted, structured, and produced with AI avatars. Fully accredited modules already delivered and in active use. If you need professional training content without a film crew, this is proven and ready.
05
🎵
AI Music Production
Original AI-generated songs using Suno — with professional lyrics, style prompts, and music videos via HeyGen. My band The Vets is live on Spotify and Apple Music.
06
📖
AI-Assisted Publishing
From manuscript to Amazon KDP — ebooks, audiobooks, and print-ready formats. I've published The Generational Chameleon series myself using these exact methods.
07
🎨
Product Range Creation
AI-driven product naming, packaging concepts, and brand identity. Built for the professional hair and beauty industry under my SALONTUER range concept.
08
📞
AI Receptionist
Voice-controlled AI front-of-house — answers calls, books appointments, handles FAQs, and manages enquiries around the clock. Never miss a client again. Currently powering Salonteur, my AI voice business mentor for self-employed hairdressers.
New
09
🎸
AI Music Video Production
Full music video creation using AI-generated avatars, HeyGen lip-sync, and cinematic visuals. From song to screen — distributed to streaming platforms. The Vets is proof it works.
New
Real Results

Case Studies

Four real projects. Real clients. Real outcomes.

Belsteads Coffee Shop · Channels Hotel, Chelmsford
Social Media Automation & Content Strategy
Built a fully autonomous Make.com agent that generates daily Facebook and Instagram content, emails it in HTML format, and maintains a consistent weekly rhythm of food photography, signature coffee content, and chalkboard posts.
✦ Daily content delivered without manual input · Analytics confirmed real photography outperforms AI imagery · Engagement driven by a clear weekly content rhythm
LAPA Award · Leading Accessible Physical Activity
Accredited AI-Produced Training Modules
Scripted, structured, and produced a full suite of accredited e-learning video modules for the Leading Accessible Physical Activity Award using AI avatar technology. Multi-module content targeting nine-minute delivery per module — covering inclusion, accessibility, communication, and physical environment design. Fully delivered and in active use.
✦ Multiple accredited modules completed · AI avatar production throughout · Professional assessment questions included · Ready for learners
The Rent A Chair Specialists · 5,000 Members
Community Monetisation & Digital Tools
Transformed a Facebook community into a multi-revenue platform — tiered memberships, partner sponsorships, a Rental Agreement Generator app, colour price comparison guide, and salon software comparison guide, all live on the website.
✦ Multiple digital tools live and in active use across the community
Salonteur · AI Voice Business Mentor
The UK's First AI Voice Mentor for Self-Employed Hairdressers
Salonteur puts 50 years of Norman Ellis's hairdressing and business knowledge into a voice app you can talk to any time of the day or night. Ask it anything — pricing, chair rental, insurance, colour and products, booking systems, self-employment, business growth, client management — and get instant, expert guidance based on Norman's real-world experience. No appointment. No waiting. Just answers. Live at lifebehindthechair.co.uk with two subscription tiers and an active sales partner network.
✦ lifebehindthechair.co.uk
The Books

Published Works

Three books. Real experience. No fluff. Available on Amazon.

THE
GENERATIONAL
CHAMELEON
—
ESSENTIALS

The Generational Chameleon: Essentials

£3.75

The accessible entry point. Understand how to communicate with, retain, and serve clients across five distinct generations. Practical. No fluff.

Buy on Amazon →
THE
GENERATIONAL
CHAMELEON
—
ADVANCED
MASTERCLASS

The Generational Chameleon: Advanced Masterclass

£9.50

The deep dive. Advanced strategies for salon owners and service professionals who want to build lasting multi-generational client loyalty.

Buy on Amazon →
The Luck Percentage book cover

The Luck Percentage

Audiobook · Norman Ellis

You Make Your Own Luck? Think Again. A bold counter to the self-help myth — Norman's theory that everyone is born with a different, unprovable percentage of luck that shapes everything. Raw, honest, and unlike anything else in the genre.

luckpercentage.com →

50 years experience · Practical · No fluff · Available on Amazon

The Vets · AI Rock Band
The Vets band
THE VETS
AI-Generated Female Rock Band

The Vets are proof that AI music production is a genuine creative and commercial skill. An entirely AI-generated female rock band — from the lyrics and production to the avatars and music videos — now live on Spotify and Apple Music.

Songs written and produced using Suno, with HeyGen Avatar IV lip-sync videos, professional-quality production, and a growing catalogue distributed to major streaming platforms.

This is a service I can deliver for your brand, product, or project. Original music. Real streaming presence. AI-powered, human-directed.

🎵 Spotify 🎵 Apple Music ▶ Music Videos
🎤
Lead Singer
Long black hair · Black hoodie · Dark eyeliner · HeyGen Avatar IV
🎸
Lead Guitarist
Choppy dark brown hair · Leather jacket · Raw energy
🥁
Drummer
Platinum blonde shaved-side · Tattoos · Nose ring
🎵
Tracks include: Anna · Karma · Patient · Too Late
Radiohead-inspired alt-rock · Available for sync licensing
Get In Touch

Let's solve a real problem

Whether you need a quick conversation or a full AI project, I'm happy to talk. No pressure. Just honest advice.

I work with small businesses, salon owners, community builders, and anyone who wants to use AI practically — without the overwhelm. If you've got a challenge, I've probably already solved a version of it.

📞
07802 670661
🌐
Trading as N Ellis T/A OP-TEC
📍
Chelmsford, Essex

Services available

  • AI Video & Avatar Production
  • Social Media Content & Automation
  • Custom AI Apps & Tools
  • AI Training Modules (Synthesia)
  • AI Music Production & Music Videos
  • AI-Assisted Publishing (KDP)
  • Product Range Creation
  • AI Receptionist & Voice Management (NEW)
  • Creating Animation Characters with Voice (NEW)